004 · The CharacterMOALA.
MOALA.
A koala who hugs back.
Named after the sound of a soft hug — MO + KOALA — MOALA embodies the calm, warm and playful energy we pour into every cup.
HUG LIKE MOALA
A quiet character with a loud opinion on yogurt.
MOALA was drawn to feel like the softest thing in the room. Round ears, wide eyes, sitting still — a small reminder to slow down between the first spoonful and the last.
The mark exists in just two states — full body with wordmark, and horizontal form for signage. Nothing else. We treat the character with the same care we give to our cultures.
Every store carries a mural. Every cup carries the emboss. Every bowl carries the same three-word invitation.
2.5cm
Min logo size
2
Brand colours
1
Character forever
MOALA
The Invitation
HUG LIKE
MOALA.
Slow, soft, generous. Three words that guide every recipe, every store and every hire we make.